the political environment, just like the business world is highly competitive. and with every campaign season, there's always innovation incubators if you will. and so, guess the campaign is a bit of a nonterritorial showcase. and i say this because i think a lot of us think that we see these ads. i guess we think the campaign is like this big marketing machine that spits out the ads we see on television and the canvassers to get on our doors and e-mails that flood our inbox, you know, the phone calls and so forth. but if you peel back the curtain, you might find some in a little bit different. you find a very complex, highly detailed operation. purchased a million things happening at once. things happening around the candidate, things happening around the headquarters operation. things happening in the field offices. everything from, for example, where is the candidate going to stand? is going to stand with the candidate? were a society you should choose for that? how many people should come to the event right down to the helium in the balloons and how we spend